Executive Summary
The client, a leader in Kenya’s Billboard Advertisement industry, has officially moved from fragmented manual processes to a unified, real-time digital ecosystem. By partnering with JengaSol Consulting to implement a tailored Billboard ERP (powered by Odoo).
The Challenge
Before the transformation, the client faced typical industry hurdles:
Data Silos: Managing a diverse portfolio of static and digital assets across multiple counties led to frequent discrepancies.
Manual Tracking: Revenue reconciliation and installation workflows were labor-intensive and prone to human error.
Compliance Needs: Scaling required a seamless way to integrate with KRA eTims for automated tax reporting.
The Solution: Billboard ERP
The implementation of a centralized Odoo-based management suite brought four key pillars of efficiency:
Visual Inventory: A site-to-face hierarchical structure integrated with Leaflet maps for real-time geographic sales presentations.
DOOH Excellence: Specialized modules for slot and loop management to maximize digital screen efficiency and playback accuracy.
Financial Automation: Automated rental billing and site-level P&L tracking, featuring native KRA eTims integration for effortless compliance.
Operational Precision: A centralized "Flighting" workflow that connects sales directly to installation job cards and maintenance tracking.
The Impact
By embracing digital transformation, the client has optimized its inventory utilization, eliminated operational bottlenecks, and ensured 100% financial integrity. They now operate with a single source of truth, allowing them to focus on what they do best: delivering high-impact advertising across Kenya.